PAREXEL, a global consulting firm, conducts clinical trials on behalf of their pharmaceutical clients to expedite the drug approval process. Although they are established as the second largest clinical research organization in the world, their industry has become more saturated in recent years.

We were challenged with creating a unique and ownable look for PAREXEL that would differentiate them from their competitors and build preference with their very specialized audience. Through the use of a single word over abstracted real-world panoramic and microscopic imagery, The “One Word” campaign demonstrates how PAREXEL simplifies its clients’ journey in a bold and iconic way.

I oversaw the team, collaborating with the Creative Director, strategy, and the PAREXEL team to ensure that the “One Word” concept and brand elements were executed and remained consistent throughout the campaign.